UFC And SMART Announce Milestone Partnership


It’s official! UFC, the world’s largest mixed martial arts orgnization has signed up a deal with country’s leading telco Smart Communication that will bring the world’s fastest growing contact sports to Filipinos.

As part of the partnership, Smart will be the official and exclusive mobile carrier of the UFC in the country and will introduce exciting consumer promotions and markting activities that are set to provide unique experiences to UFC fans and subscribers of Smart Bro, the telco’s mobile broadband brand.

Kenneth Berger, UFC’s Executive Vice-President and General Manager for Asia

Kenneth Berger said that “UFC has been cited the fastest-growing contact sports in the Philippines. We mounted our first ever event here in the Philipines last year, and we were pleasantly surprised at the warm reception from the fans. That’s why we thought of engaging the fans even more and bring the sport closer to them”. He added that “As the Philippines leading mobile service provider, Smart can effectively reach out to more UFC fans across th country. Its meaningful mobile innovations and wide breadth of digital content will also make the sport accessible to fans, we expet UFC events in the Philippines to be bigger than ever.”

UFC and Smart Announce Milestone Partnership (Kenneth Berger, UFC’s Executive Vice-President and General Manager for Asia with Smart Data Services Mktg. AVP Pam Santiago)

Smart Bro subscriber will get exclusive perks in UFC live-viewing parties and major UFC Fans Event throught the year, giving them a chance to get up close and personal with some of their favorite UFC fighters.

On top of that, Smart will also provide UFC FIGHT PASS, a digital platform providing fans with exclusive UFC content and access to the world’s largest library of fight content. Pamela Santiago, Assistant Vice President, Data Services Marketing said that “Smart Bro will be holding consumer promotion with premium UFC perks, such as flying a lucky subscriber and their plus one to Las Vegas to witness landmark UFC Pay-per-view events.”

Stephen “Wonderboy” Thompson, #3 Ranked UFC Welterweight

“Beyond providing the country’s fastest, widest and most reliable mobile broadband connection, Smart always goes out of its way to support the many passion points of our subscribers with awesome experiences. We are very delighted to partner with UFC, nad we can’t wait to bring the sport to our subscribers through our unparalled services and offers,” said Oscar A. Reyes, First Vice President and Wireless Consumer Broadband at Smart.

“Filipinos can take a huge step toward the ultimate UFC experiences by getting a Smart bro Pocket WiFi now and start enjoying full-packed Big Bytes offer,” Reyes added.

To get information about the upco ming UFC consumer promotions for Smart Bro subscribers, visit www.smart.com.ph/bro and follow Smart on Facebook at www.facebook/SmartCommunications and Twitter and Instagram at @LiveSmart.

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