NREA SETS PROGRAM TO BOOST PH REALTY SECTOR

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Envisioning a robust and vibrant real estate sector in 2024, the National Real Estate Association (NREA) is primed to launch a comprehensive set of initiatives to stimulate activity within the industry. Such was the objective laid out by Red J. Rosales, NREA’s new national president, following the association’s recent
Strategic Planning Session and Board Meeting held at the Makati Sports Club on January 10, 2024.

Consultant Imelda C. Magtoto, NREA Chairperson, disclosed that the NREA’s upcoming year-round activities are expected to empower members and real estate practitioners in their quest to boost the country’s Pambansang Pabahay Para sa Pilipino Program, which aims to see every Filipino have a home to call their own.

Seated from left : Exec. Vice President Ma. Loren B. Sales; President Red J. Rosales; Board Chairlady Imelda C. Magtoto and Board Vice Chair Ruth Marie C. Atienza.
Standing from extreme left: Trustee and Education Chairman Rodolfo D. Leonen;
Treasurer Nicole Lim Choa; Vice President for Chapter Affairs Zenaida S Fruto; PRO
Christian Q. Mulingbayan; Vice President for External Affairs Ador Z. Tolentino, Jr.; Vice
President for Internal Affairs Jovi Francis W. Tupaz; Member Lemuel B. Branal;
Secretary General Lourdes Bernadette B. Carlos and NREA Metro Rizal Chapter
President Cheryl Sanguyo.

All these projects will run under the overarching 2024 theme: “NREA Realizing the Dream of a
Thriving Real Estate Industry”. The following committees were formed to implement NREA’s programs and projects this year: (1) Network Expansion, headed by VP-Chapters Zenaida Fruto; (2) Revenue Generation, led by Treasurer Nicole Lim Choa; (3) Engagements, led by VP-Internal Jovi Francis Tupaz along with Vice Chair Trustee Alma Grace Sarra; (4) Education, led by Trustee and Education Chairman Rodolfo Leonen; (5) Advocacy, led by VP-External Lawyer Ador Z. Tolentino, Jr.; and (6) Public Relations, headed by PRO Christian Mulingbayan along with Vice Chair Christopher Cahilig.

Red J. Rosales, NREA’s new national president

President Rosales also announced his five-point plan for the NREA: First, the enhancement of member engagements and benefits. The NREA hopes to develop a comprehensive engagement strategy that will drive members to participate in organizational activities and decision-making processes. Part of these will be the establishment of a mentorship program and the creation of exclusive perks and benefits for NREA members.

Second, the promotion of industry research and thought leadership. The organization is set to
establish an NREA Research Center to spearhead research initiatives, analyze and study
industry data, and generate actionable recommendations for the sector’s growth and
development.

Third, the expansion of global partnerships and market access by establishing an international
presence for NREA through overseas offices and representatives that can provide localized
support and services to Filipino real estate professionals operating abroad.

Fourth, the acceptance of social responsibility and sustainability. A NREA Sustainability Task Force will be mounted to develop and implement sustainable practices within the organization and encourage members to adopt environmentally conscious real estate strategies.

Lastly, the empowerment of the next generation of real estate leaders. A NREA Youth Council
will be created to provide a platform for young members to engage with the organization, share
their perspectives, and contribute to NREA’s growth and innovation.

Indeed, the year 2024 is looking bright for the NREA. They hope to build on their reputation
and goodwill within the industry and continue working with the Department of Human Settlements and Urban Development as a longtime partner and collaborator. With their focus turned to these objectives, President Red J. Rosales is confident that the NREA will affirm its status as the “One-Stop Trade Organization”.

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