Fashion can be a form of self-expression and a representation of one’s personality, more so for today’s teens who are brimming with youthful enthusiasm and are in the process of discovering themselves. A clothing brand known for catering to the young segment of fashionistas, BUM keeps up with their market’s ever-evolving tastes and preferences not only by launching trendy casual garbs but by also providing them with new role models and style icons they can take cues from.
BUM has always been the brand of choice of both up-and-coming and most sought-after teen celebrities, like ABS-CBN’s Nash Aguas, Ella Cruz and Jane Oineza, and GMA-7’s Bianca Umali and Miguel Tanfelix (who are collectively known as the “Black Army”). But just when you thought this in-demand style squad cannot get any better, BUM has tapped another well-loved young star, who embody the vitality and versatility of the brand.
Last May 28, Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad was launched as BUM’s latest celebrity endorser in a fun-filled event held at the Sequoia Hotel in Quezon City. This 15-year-old fashionista proves to be a perfect fit for the brand because she’s the adventurous type whose style can go from girly-girl to hip and rugged.
“Super happy ako to be a BUM endorser kasi I can show my versatility through BUM. Sobrang astig ng mga damit nila. Kahit lagi akong pa-girly in colorful and bright outfits, favorite ko din ’yung dark colors kasi mahilig ako sa rock eh; minsan nga feeling ko rakista ako eh! With the clothes from BUM, I can enjoy and show the best of both worlds,” Alexa says.
That said, her favorite #OOTD-worthy BUM pieces likewise vary from the colorful girly dresses to the rocker-chic hoodies and skull-print tees to the comfy and stretchable jeans—all useful in the various roles she plays as an actress, student and normal teenager.
Alexa’s first campaign shoot with BUM is for the “Black2School” collection, wherein she got to work with the brand’s other ambassadors, which include Nash, her onscreen partner and the other half of “NLex” love team.
Since it was her first time to shoot an edgy and fierce campaign, Alexa shared that Nash helped calm her nerves as he tried to make the shoot feel lighter and more fun for her. She shares, “Masaya mag-work ’pag meron kang ka-close. Si Nash, nakatulong talaga siya sa akin sa shoot kasi naging mas masaya ang first shoot ko with BUM.”
With the recent success of Nash and Alexa’s last TV show, Bagito, the NLex love team (which started in Goin’ Bulilit) has gained more fans, who cannot wait until the two’s next project. In the meantime, fans can look forward to the couple tees soon to be launched by BUM, whose campaign will star this cute duo. A sneak peek of the collection of cute his-and-hers matching tops by BUM, with cool rib cage, skull and graphic prints, was seen in the brand’s last “Black2School” collection; the campaign showed Nash garbed in a blue round neck statement tee that says “I Stole Her Heart” and Alexa clad in a matching pink round neck statement tee whose print reads “So I am Stealing His Heart.”
It hasn’t been long since Alexa did her first BUM campaign shoot, and now she’s already looking forward to the next. While that is in the works, Alexa has taken it upon herself to give her fellow young girls a bunch of style inspirations by posting occasional #OOTDs on her Instagram account (which currently has about 272,000 followers). “Ang dami ko na ngang #OOTD na naka-BUM. Excited na ako i-post,” she quips. Now, girls, that’s something worth double tapping! BUM’s “Black2School” is available at BUM boutiques and leading department stores nationwide.