Apart from Alexa Ilacad as the latest addition to the roster of talented, teenage brand ambassadors, BUM is thrilled to announce the availability of #BUMBLACKBOOK, which will be part of the #BUMBLACK2SCHOOL campaign in June 2015.
The #BUMBLACKBOOK comes in both handy-style and hard-bound; as it offers all avid BUM patrons or #BUMMERZ the unique style book complete with all the #BUMBLACK2SCHOOL collection.
All the youth brand ambassadors—Ella Cruz, Jane Oineza, Nash Aguas, Bianca Umali, Miguel Tanfelix together with Alexa Ilacad graced the glossy pages of the said #BUMBLACKBOOK, which can be availed for a single receipt purchase of any regular items worth Php1200 in all BUM Boutiques and leading department stores nationwide.
The said novelty item #BUMBLACKBOOK is also a planner. It is a must-have for all BUMMERZ who want to keep abreast and serves as an inspiration-guide for trends and styles inspiration anytime, anywhere.
Featured in the pages of #BUMBLACKBOOK are the campus-appropriate fashion styles that are easily achievable for girls and guys with an ultra-stylish and comfy selection of casual tops such as tees, pullovers and hoodies. There are also pair of jogger or denim pants made more exciting with details like rips, patches and stitching as among the favorite trends of today.