How Lumia 640 XL Made Fabio Ide’s Day More Productive


Some people may look at Fabio Ide and see him only as a drop dead gorgeous guy. While his dashing good looks are truly undeniable, they are, of course, not all that there is to him. Aside from being a model, an actor, and a TV personality, Fabio is also a successful entrepreneur, a dedicated fitness buff, and an all around great friend who loves to have fun. Most importantly, though, he is also a loving father to his one year-old daughter, Dani. Given all these roles, it can sometimes be challenging for Fabio – and probably the rest of us – to be focused and productive at all times; to achieve everything he needs to when they are needed.

In a demo presentation during the recent media launch of the Microsoft Lumia 640 XL at Club Haze in Bonifacio Global City, Fabio described himself as a person who strives to achieve more in every role that he plays. Considering his hectic schedule, he also confessed that he sometimes has a difficult time balancing everything. Discovering the features of Microsoft’s new device, which is perfect for people who play many roles in life, has helped Fabio with that difficult task.

“I no longer have to think about sacrificing one role over the others, especially if all are equally important. Lumia 640 XL keeps me prepared for anything, whether it’s personal or work-related. I can achieve it wherever I go,” Fabio said.

So, how exactly does the Lumia 640 XL make Fabio Ide’s day more productive?

It unchains him from his office. Being an entrepreneur requires a lot of time preparing for meetings and presentations, organizing documents, and keeping track of last-minute changes. With the Lumia 640 XL, Fabio can take his office anywhere. With Office 365 that comes bundled with the device until June 30, he can access and edit his documents on his way to and from meetings using the complete suite of Office apps (including Word, PowerPoint and Excel, and Outlook). He can upload his files straight to the 1TB worth of storage space on OneDrive for back-up, sharing, or future editing. Moreover, he can use the device to scan printed documents, white board doodles, receipts, and even business cards, and convert them to Word or PDF files using the Office Lens app.

It supports his healthy lifestyle. Fabio no longer worries about his gym instructor’s availability, he is updated on new diet plans he can try, and he even has, with just a few taps, access to a library filled with health-related information. The Health and Fitness app, which works perfectly with SensorCore, a technology built in the Lumia 640 XL, provides step-by-step workout routines, meal suggestions, and even a symptom checker that he can use as quick reference when he feels a little ill. He can also keep track of his steps and save all information without consuming much of the battery’s 3000 mAh.

It allows him to be flexible. Because the Lumia 640 XL is dual SIM, it lessens the chances of missing a call. The device also lets Fabio seamlessly switch between voice and video calls with its built-in Skype integration, allowing him to save on overseas calls.

It keeps his memories vivid and close to reality. It is like reliving a moment each time Fabio browses images in the Lumia 640 XL’s 5.7” HD crisp display. These moments become hard to forget as he captures them with the 13MP rear camera or take selfies using its 5MP front-facing camera. What is even better is how the Living Images and Lumia Storyteller apps make those memories more special by compiling short animated photos and video clips, and turning them into story videos with music and graphics that he can share on Facebook.

It does not hurt his pocket. For only PHP 11,990, Fabio can easily become more productive. The Lumia 640 XL makes it a breeze to switch from work and play too, as it comes with the latest version of Windows Phone 8.1, upgradable to Windows 10 when it becomes available later this year. It also has 1GB RAM, 8GB internal mass of memory, and a powerful quad-processor. The Lumia 640 XL is available in matte cyan, orange, black, and glossy white, with a free 12-month Office 365 subscription, 1TB storage on OneDrive, and 60 minutes free Skype calls (every month).

Being productive is both a mantra and a struggle for each member of the youth today. Since there is a fast growing population of youth in Asia-Pacific, the Lumia 640 XL can benefit the day-to-day lives of that young segment in the region.

Young and aspirational individuals faced with the challenge to become productive no longer have to be frustrated about managing multiple roles in life… Like it did with Fabio, the Lumia 640 XL can also help you achieve more – because at the end of the day, it is what you accomplish that matters.


About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

About Microsoft Devices

The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.


Please enter your comment!
Please enter your name here