Press Release (March 15, 2016)- Sports and Lifestyle brand PUMA through its Exclusive Philippine distributor, Cougar Athletic Trends, Inc. (CAT, Inc.); announced the beginning of a new partnership with one of GMA’s prime heartthrobs, Aljur Abrenica. Aljur will become PUMA Philippines’ ambassador for Men’s Training, as he continues to inspire others to stay fit and train hard.
PUMA Philippines set to launch a campaign specifically on Running and Training category wherein Aljur will be taking a big part. This artist was known as Starstruck’s (Season 4) Ultimate Hunk which makes him a perfect choice for PUMA’s upcoming Ignite Ultimate campaign (#MyIgniteUltimate) which will showcase his ultimate passion and love for training and fitness. This campaign is set to launch this end of March 2016.
Aljur started out in showbiz after his great performance in Starstruck where he won. Since then, he has been a top leading man who tackles a variety of roles and has shown versatility through acting in both comedy and drama. Apart from his acting skills, he also has an amusing voice which leads him on having two recording albums.
Speaking about the new partnership with PUMA Philippines, Aljur said: “It has been one of my aspirations to represent a brand that I admire the most. I’ve been wearing the brand since I was a kid and up to this day and it never failed me in my sport/outdoor activities. It is comfortable, durable yet stylish! I am looking forward for a long relationship with PUMA. This is to send my gratitude to the brand and its management for choosing me to be one of your brand ambassadors.”
PUMA Philippines and Aljur Abrenica will launch fan activations throughout the partnership around the country such as consumer and retail events, training and fitness related social media content, and product programs. Expect a consistent and effective series of programs through vast marketing communication channels focusing on digital and creative promotions.
Ma. Theresa R. Santos, AVP – Sales and Marketing at PUMA Philippines commented: “Aljur is the perfect embodiment of PUMA Training, and will be a wonderful complement to our sports-marketing Training campaign of “What are you training for? Get there #nomatterwhat”. He may be very busy with the rigorous demands of his career as a local TV/ Movie celebrity, singer, and host; yet he still makes it a point to stay fit and train to keep that much toned body. He brings a lot of joy to the local audience because of his charisma and dedication to his craft. We are happy to have Aljur as one of our PUMA Philippines’ Brand Ambassador, and we are looking towards a long term partnership with the Ultimate Hunk.”
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sportstyle products
in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon
. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.