Proactiv’s First Filipina Face is Alex Gonzaga


The young, charming, actress, comedienne and a loyal user of Proactiv—the 27-year-old Alex Gonzaga was launched as the first Filipina face of the said skin care product on Tuesday, September 29 at Buddha-Bar Manila, Picar Place Residences, Kalayaan Avenue, Makati City.

Gonzaga is a user of the said skin care product for six years and counting. Image courtesy of Proactiv.

Gonzaga beamed with such radiance as she walked down the stairs as she was introduced by the product’s TVC director Eric Quizon, who also acted as host for the said event.

For Alex, Proactiv has been a handy companion of hers when taking care of her face to make it clear, radiant and acne-free even being prone to stress and fatigue due to long hours of tapings and shoots as well as never-ending mall shows and pounds of makeups that cause damages on the skin; producing zits and breakouts. She has been a user of the said product for six years now and have been personally endorsing it to friends in and out of showbiz.

Mari del Rosario, general manager of Proactiv Philippines says, “She is beautiful, spontaneous and hip, making her perfect for the brand.”

Gonzaga particularly promotes Proactiv 3-Step System as a daily skin care routine, which consists of Renewing Cleanser (an oil-free, soap-free medical exfoliating cleanser that eradicates acne-causing bacteria), Revitalizing Toner (a refreshing alcohol-free toner that refines and purifies pores), and the a feather-light, invisible medicated treatment called Repair Treatment.

Proactiv is now available at Watsons nationwide with a 30-day kit and a 60-day kit, respectively.


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