The fun and excitement continues with the second phase of BUM’s #BLACKARMY campaign. 2015 may be halfway through, but you need not worry about how you can stylishly stand out and look fab day in, day out. With BUM’s latest collection, you surely won’t run out of outfit options which are anything but boring.

BUM’s #BLACKARMY campaign extends to the brand’s latest campaign. With the collection’s palette concentrated on a fashionable variation of black, gray and white, your personal style is up for some timeless makeover with dashes of much-needed edge and attitude. Some tops carry a pop of color in the form of unique prints, to inject a youthful vibe to an otherwise seriously gothic design.

When dressing up, while comfort is top of mind, the style factor shouldn’t be far behind. Adding character to the go-to, easy-to-wear jeans-and-shirt ensemble are tees and long-sleeved tops in eye-catching prints, patterns and statements (think ribcages and skulls and bones) and jeans that are distressed and in different washes.

BUM makes cool street-style fashion easily achievable for girls and guys with an ultra-stylish and comfy selection of casual tops such as tees, pullovers and hoodies. Amp them up with a pair of jogger or denim pants. The pants selection of BUM this season is definitely worth checking out as it is made exciting with details like rips, patches and stitching, which are among the favorite trends today.

Showcasing how a simple getup can ooze with so much appeal and character are BUM’s roster of young ambassadors: Jane Oineza, Ella Cruz, Nash Aguas, Miguel Tanfelix and Bianca Umali. Joining the cool squad that is this #BLACKARMYis 15-year-old Goin’ Bulilit alum and Luv U mainstay Alexa Ilacad, who has learned to embrace her edgy side.

Along with the launch of this latest collection, BUM is releasing a coffee table book/planner called “BlackBook.” Featuring all of BUM’s celebrity brand ambassadors in garbs from the “Black2School” collection, this novelty item is an absolute must-have for teens who are active, on-the-go and in constant need for style inspiration anytime, anywhere.

Express your individuality and allow your character to be reflected in your choice of clothes. Try to go for an edgy-quirky style and perk up your outfits with the must-have items now. With fun and striking clothes from BUM, you can stand out and look both hot and cool when you take your cue from their latest campaign.

BUM’s latest collection is now available at BUM boutiques and leading department stores nationwide.

Click www.facebook.com/rezirb to view more photos.

For more information about BUM’s #BLACKARMY, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.




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