Alexa Ylacad signs up as Bum’s newest Black Army in it’s Black to School Campaign


May 28: Bum’s latest celebrity endorser was officially announced and introduced before  throng of bloggers in a semi-formal contract-signing held in Sequoia Hotel Quezon City.

The 15 year old Alexa is all set to bare the fierce side of her that her fans don’t often see through the #BumBlack2School exciting collections. She find the bum a tailor made to her youthful character that could go from girly to hip and rugged.
Bum’s Pride “M3RGE” brings the house down with another kudo-worthy production number.

The beautiful and promising Alex Ylacad of “Bagito” and “Luv Yu” fame  was in cloud nine when she was hand-picked to join the good-looking roster of  Jane Oneiza, Ella Cruz, Bianca Umali, Miguel TanFelix and screen partner Nash Aguas (who skipped his busy sched and  emerges on-stage with a bouquet of flowers hand-over to Alexa as welcome to his love team).


To Loom Larger Than Life
When Bum made an announcement  that someone from ABS will be joining us,  I said “Ikaw na yan Alex, nararamdaman ko”, Nash recalled in delight and animation during his media interview.  Alexa, on other hand exclaimed “I am so happy to be a part of Bum Family  and joined my friends from the biz’ Bianca like Nash is also a good friend of mine”.  In the early part of summer, yours truly had a chance to witness their photo-shoot campaign and I could authenticate the fact that her looks and countenance blends well with the other youth ambassadors as they don bums latest collection.  They are all in character and poise in confidence and grace before the camera and spectator’s lens.  Soon she will be a part of the new billboard to grace Manila’s busiest districts.

Indeed, Alexa has succumb to it’s magic, relive the moment and  enter an enchanted place in BUM.

This free Planner is Perfect for Teeners with smart fashion sense. Alexa would also be seen in the pages of #BumBlackBook. – a glossy planner available in Bum botiques and leading stores

visit Bum’s official webiste, @officialbumph on Twitter, Instagram or Facebook for Bum’s #Black2School updates #BumBlack2School

– as logged by Josh  Xander Ramos, Blogger



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