Puregold Price Club Inc., a longtime industry leader in Philippine retail, ushered in the
month of June with two prestigious wins at the recent 2025 Retail Asia Awards:
Hypermarket of the Year (Philippines) and Integrated Campaign of the Year
(Philippines).
Left to right: Jeng Galang, Ivy Hayagan-Piedad, Lyle Gonzales, and Sonny
Bautista representing Puregold on the red carpet for the annual 2025 Retail Asia
Awards.
The Retail Asia Awards, which was launched in 2021, is a distinguished annual event
that honors outstanding achievements, innovations, and excellence among key players
in the region’s retail industry. Representatives of Puregold stood tall as they accepted
the awards at last night’s ceremony held at the Marina Bay Sands Expo & Convention
Centre in Singapore.
The twin recognition marks the culmination of a massive year of growth for Puregold
Price Club Inc, which touted a record-breaking P10 billion plus in profits by 2024’s end.
To date, the retail chain has over 700 stores nationwide, including S&R Clubs and quick
service restaurants.
Left to right: Puregold senior marketing manager Ivy Hayagan-Piedad, Sonny
Bautista, Lyle Gonzales and Jeng Galang from Republic Creative Creations, Inc., and
Siddharth Pathak, Senior Partner & APAC Leader for Consumer and Retail Practice at
Kearney at the 2025 Retail Asia Awards.
Puregold president Vincent Co extends his deep appreciation to the Retail Asia Awards
for the esteemed Hypermarket of the Year (Philippines) recognition. “The award is an
acknowledgement of the clear-headed vision and drive that brought Puregold to its most
successful year in the face of shifting and challenging market conditions,” he affirms.
On the other hand, the Integrated Campaign of the Year award comes off the back of
Puregold’s successful “Nasa Atin ang Panalo” campaign. “Nasa Atin ang Panalo” was a
concerted effort to appeal to a passionate, younger market by collaborating with major
OPM artists including BINI, Flow G, SB19, and SunKissed Lola. The campaign
culminated in a sold-out Nasa Atin ang Panalo thanksgiving concert held in Araneta
Coliseum.
“These awards from Retail Asia spur us to carry on with the good work we’ve been
doing,” Vincent Co says. “We hope to further enrich the shopping experience of our
loyal members and customers who share in our triumphs.”
Puregold Senior Marketing Manager Ivy Hayagan-Piedad speaking to the
crowd gathered for the 2025 Retail Asia Awards ceremony.
For 2025, Puregold is on track for further expansion. New locations are opening up all
over the country, and business is showing robust growth. In the first quarter of the year
alone, the company listed a profit of over P2.64 billion, up 6.5% from the previous year.
Meanwhile, Puregold’s synergetic ties with local music are going strong, as well. OPM
Con 2025, featuring an expanded lineup of talents, is slated at the Philippine Arena on
July 5.
Puregold Price Club Inc. won the Hypermarket of the Year (Philippines) as
well as the Integrated Campaign of the Year (Philippines) trophies at the 2025 Retail
Asia Awards.
