BRIA Homes releases “Upa,” a film that gives ordinary Filipinos a wake-up call


If you live in a tiny rented room, put up with nosey and noisy neighbors, or worry about your family’s safety in a congested neighborhood, you know how it is to be an ordinary Filipino. Yes, the hapless Filipino wage earner whose dream to own a home is often quashed by the daunting task of paying for food, utilities, and life’s other obligations.

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BRIA Homes affirms a lesson in its newly released film, “Upa”: why rent a tiny dwelling when, like the happy couple in the film, the family that moves into a beautiful BRIA home can be you?

This is the scenario that tugs at your heart as “Upa,” a film released by BRIA Homes, depicts the story of a small Filipino family as they deal with the manifold problems of living in a rented room. Directed by award-winning filmmaker Chris Cahilig, with Lyka Bernal and Juan Carlo Tarobal as lead stars, “Upa” wields an important lesson as the couple’s troubles come to a head: sometimes, the hard knocks are life’s ‘wake up’ call.

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The ‘wake up call’ in “Upa” comes when the wife discovers the joys of living in a BRIA community through a friend, a BRIA homeowner who pushes her to take the first step towards moving to one.

Indeed, losing their rent money to theft and their dinner to freeloading kapitbahays are just two of the eye-openers that finally rouse the couple into action. Seeing their dear friend happily settled down in a beautiful BRIA home, husband and wife  check out a family-friendly BRIA community—and like what they see: well-designed homes in a wholesome and secure environment that boasts modern amenities and facilities designed for its residents’ enjoyment.

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“Upa” shows the harsh realities of living in a rented room in a tough neighborhood where the film’s couple realizes how their family’s safety is frequently at risk.

The production team of “Upa” includes Lorraine Shaira Mae Intes for screenplay; Noel Teehankee for cinematography; Henry Ramirez for offline editing; Kenneth Amparo for online editing; Richard Gonzales for scoring; Joe-Nico Ebora for coloring; and Kat Salinas for sound design.

The film was shot at BRIA Homes in San Pablo City, Laguna, showcasing an airy BRIA Home with sleek interiors and the different perks of living in a wholesome community such as its recreational and security amenities (basketball court, an eco-friendly park, CCTV cameras, guarded entrance and exits, and perimeter fences).

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“I wish we could move into our own home,” the wife tells her husband. This is an aspiration that BRIA seeks to fulfill through its winning formula—Affordability (Mura) + Quality (Dekalidad) = a Beautiful BRIA Home for Every Filipino.

Other key features of BRIA developments are also highlighted in the film, like its proximity to schools, hospitals, churches, retail establishments, public transport options, and major roads and highways.

More importantly, BRIA’s winning formula—Affordability (Mura) + Quality (Dekalidad) = a Beautiful BRIA Home for Every Filipino—proves to viewers that ordinary Filipinos can purchase a home for as low as Php1,897 per month, through bank financing and Pag-IBIG funding.

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“Upa” depicts totally relatable situations—such as brusque landlords—that ordinary Filipinos in rented homes find themselves in.

“Upa” affirms the lesson: why rent a tiny dwelling when, like the characters in the film, the family that moves into a beautiful BRIA home can be you?

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A sad scene in BRIA’s film “Upa” touches the hearts of ordinary Filipinos who simply aspire for a home that will be their refuge from the outside world.

BRIA Homes is a subsidiary of GOLDEN BRIA Holdings, Inc., considered the third largest real estate company in terms of market capitalization valued at more than P200B. The fastest-growing mass housing developer in the Philippines, BRIA Homes is primed to bring affordable house-and-lot packages and condominium units closer to ordinary Filipino families. This is the goal that drives every single employee in the company, for which the ultimate fulfillment is seeing a client happily moving into Bria’s homes.

To know more about BRIA Homes, call (0966) 277 5944, like “Bria Official” on Facebook, and follow “@TheBriaOfficial” on Twitter and Instagram.


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