Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, dove deep into the data of its users in the Philippines to uncover key consumers insights on online shopping in the country. Tapping on its deep understanding of the tastes and preferences of Filipino shoppers, Shopee introduces the Shopee 5.5 Double Double Sale from April 28 to 5 May, featuring the daily ₱1 Game and daily 100% cashback vouchers.
“Shopee has grown tremendously in the past year to firmly establish ourselves as the leading e-commerce platform in the Philippines. We owe a big part of our success to the data-centric approach we use to understand and serve our users. With millions of users and growing, we can generate rich and detailed insights about Filipino online shoppers and design campaigns for their evolving needs. Shopee 5.5 Double Double Sale is another example of this, and we are proud to once again help Filipinos save more on a massive range of brands and products catered to their tastes,” said Ruoshan Tao, Head of Marketing at Shopee Philippines.
Shopee reveals 3 key online shopping trends in the Philippines for 2019, ahead of Shopee 5.5 Double Double Sale:
- More Filipinos are shopping online
Metro Manila continued to be the online shopping capital of the Philippines, with the most orders recorded on Shopee since the turn of the year. However, online shopping is quickly becoming the norm nationwide, as Mindanao and Visayas are seeing rapid growth in online shopping activity on Shopee.
Shopee is also becoming the preferred e-commerce platform for Filipinos to find their favorite products. This is apparent as the number of keyword searches in the first quarter of 2019 increased by 2.5 times compared to the same period last year. Filipinos search most often for terms related to Electronics, Health and Beauty, and Fashion; with Xiaomi, Maybelline, and Vans among the most-searched brands so far in 2019.
- Geography shapes online shopping habits in the Philippines
Shopee has found that online shopping preferences differ across regions in the Philippines. For users in Metro Manila, Health & Beauty and Electronics are the top categories with Xiaomi, Realme, and Honor as the leading smartphone brands. In fact, Realme sold over 1,000 units of its brand-new Realme 3 smartphone in two flash sales, with the first flash sale on March 25 selling out in under an hour.
For shoppers outside the capital, they prefer to buy Fashion products online as they benefit from a massive assortment of products and styles. In Visayas and Mindanao, Korean-styled apparel and footwear are the most purchased items.
Filipino online shoppers are also most active during lunch and before bed. For instance, Shopee users from Metro Manila tend to shop online from 12NN to 2 PM. Meanwhile, users in Mindanao and Visayas are most active from 8 to 10 PM.
- Men are shopping online more often, and more widely
Finally, men are shopping online more as e-commerce becomes the norm in the Philippines. Shopping among male users has more than doubled on Shopee in the first quarter of 2019 compared to the same time last year.
Men are also more actively shopping for Fashion and Beauty products, aside from conventional categories such as Electronics and Gaming. Online shopping for skincare items is becoming especially common for men, with face masks ranking among the top 10 most popular products for male Shopee users in the first quarter of 2019.
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Shopee 5.5 Double Double Sale: 8 days of unbeatable deals catered to Filipinos’ shopping habits