ASUS Raises the Bar of Smartphone User Experience with ZenFone 2 Laser 5.0


This just-released smartphone innovation from ASUS packs in even more heavyweight features, making it the perfect successor to last year’s best-selling ZenFone 5

The search for that elusive perfect mobile phone can be a long and challenging one,  as every smartphone user would know. But if ASUS’ globally leading brand value and countless international and local awards this year alone is any indication of its prowess in product innovation, then one need not look far to finally find the smartphone attuned to his multi-hyphenated lifestyle.

As one of its latest mobile unit offerings, ASUS successfully introduced the ZenFone 2 Laser 5.0 (ZE500KL), a smartphone that perfectly embodies the brand’s commitment to put extra premium on both user experience and innovation – what with its several unparalleled key features – while widely considering its value for money (SRP: PHP 7,295.00).

This year’s best value smartphone from ASUS

Undeniably, ASUS’ most notable mobile unit innovation during 2014 was the best-selling ZenFone 5 – a marvelous smartphone that stood out due to its then unmatched performance. But being the global powerhouse company that it is known to continuously push the envelope of product solutions, ASUS then soon after picked up from the success of the ZenFone 5, raising the bar this year even further by upgrading these features and just recently introducing the even more remarkable ZenFone 2 Laser 5.0 – now significantly equipped with features that one has never quite experienced in a smartphone before.

Blazingly Fast Auto-Focus with Focus Speed of Up to 0.03 Seconds

ASUS ZenFone 2 Laser 5.0’s rear camera has laser autofocus technology for the fastest possible clarity. Its infrared laser measures distances at lightning speed – and that means near-instant focus as fast as only 0.03 seconds. Compared with traditional contrast focus, ZenFone 2 Laser is easily in the lead by up to 2X faster speed, wherein the infrared laser gets the most accurate distance of the object and the lens simply accelerates itself to the precise position for the imaging.

Ultimate screen protection — Corning Gorilla Glass 4

The ZenFone 2 Laser‘s display comes with Corning Gorilla Glass 4 protection against accidental damages. This also makes ZenFone 2 Laser the only smartphone with the best screen protection at this price range.

The Gorilla Glass 4 is much stronger than its third generation of Gorilla Glass 3 in many perspectives: its display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5X increase in retained strength and is 85% less likely to break in daily use — making it safer and stronger than ever before.

8MP PixelMaster Camera with f/2.0 Aperture

The ZenFone 2 Laser is the first phone in the price range to have an 8-megapixel camera on the back, guided with a laser auto-focus. It also has a dual-LED real tone flash and a 5-megapixel camera on the front. The f/2.0-aperture Toshiba lens manages to focus the subject in a snap and delivers shots with excellent detail, saturation and contrast levels in day-light conditions. The combination of the excellent hardware and software truly delivers the best in class camera solutions.

5 Magnetic Speakers for 41% Louder and Less Distorted Sound

To provide better sound output, the speakers of ZenFone 2 Laser are constructed with five layers of magnets in a large chamber so the bass sound is much better than the traditional 1 or 3 magnet speaker. In general, the sound is crystal clear with 41% increase in louder volume, lower frequency extended by 14% and distortion frequency improved by 12%.

“While just being one of the newest offerings in our continuously growing smartphone product line, the ASUS ZenFone 2 Laser 5.0 has already widely earned the public’s attention due to its unprecedented performance and functions. Among which, users have raved about its extraordinary photography features and audio capabilities, its impressive battery life (up to 13 hours), and its top-of-the-line cover glass protection. With these many innovations in place, it is undeniable that the ZenFone 2 Laser 5.0 has greatly advanced the smartphone user experience function.” shares ASUS Philippines Marketing Manager Jamie Zaldivar.


ZenFone 2 Laser is now available in all authorized re-sellers nationwide for as low as P7,295 (ZE500KL) and P8,695 (ZE550KL)

Model ZenFone 2 Laser 5.0 ZenFone 5
Model Name ZE500KL A501CG
Price PHP 7,295 PHP 6,995
Design iF design award (Germany) 2015 Red dot design award 2014
Metallic hairline finish 3.5mm ultra thin edge
Display Features Retina screen(5.0 inch), 1280*720, 294ppi (5.0 inch) ,1280*720
70%  screen to body ratio
Blue Light filter for eye protection
Technology Corning® Gorilla® Glass 4 Corning® Gorilla® Glass 3
2X more  drop damage resistant than Gorilla Glass 3
Touch ZenMotion support touch and motion gesture Industry-leading 60ms touch screen response time
including tap tap to wake up and sleep
Industry-leading 60ms touch screen response time
Processor CPU 64 bit Quad Core Processor 32bit Dual Core Processor
Camera Front Camera 5 MegaPixel Camera f/2.0, 85 degree wide view lens 2 MegaPixel Camera
Rear Camera 8 MegaPixel Camera f/2.0, 5-element Largan lens 8 MegaPixel Camera
0.03 second Laser Auto Focus Normal auto-focus
Dual color real tone LED flash Single LED flash
Zero Shutter Lag  
Camera feature PixelMaster Camera 2.0 , 32MegaPixel photos with Super Resolution mode, Super HDR,  DSLR-like Manual mode, 140˚ Selfie Panorama, Real Time Beautification, MiniMovie, PhotoCollage, ZenCircle Pixel Master Camera 1.0
Antennas 4 LDS (Laser direct structure) antennas for best call / data  quality Not Available
4G  LTE Network 4G LTE 150Mbps 3G 42Mbps
Dual SIM, Dual Stand by (LTE+LTE) Dual SIM, Dual Stand by
Both SIM1+2 Support2G/3G/4G SIM1 Support (3G)
  SIM2 Support (2G)
OS Android 5.0 with ASUS ZenUI 2.0 with over 1000+ software enhancements : Android 4.3 with ASUS ZenUI 1.0
Themes Store
Easy / Kids mode /SnapView
ZenMotion / Tap tap to wake up and sleep
24/7 ZenUI apps Instant update from Google play store
ZenUI apps with over 300 Million downloads
Battery 2070 mAh Li-Polymer removable battery 2110 mAh battery
Stand by time: Up to 18 days Stand by time: Up to 14 days
Talking time: Up to 20 hours Talking time: Up to 18.5 hours
Web Browsing (WiFi): Up to 13 hours Web Browsing (WiFi): Up to 7 hours
Video Playback: Up to 9.5 Hours  
Audio ASUS SonicMaster 2.0 ASUS Sonic Master 1.0
5 magnet speaker for up to 40% better performance
Noise Reduction “Fluence V5” algorithm for best call quality
Color Premium UV coating: Pure Black/ Glamour Red/ Ceramic White/ Royal Purple/ Aqua Blue Premium UV coating: Black/White/Red/Gold/Purple
Premium Metallic Hairline Design: Glacier Sliver / Sheer Gold


About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.


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