She has made audiences smile with her infectious energy, won hearts with her unfiltered personality, and built her name in the entertainment industry by simply being herself. Now, Jackie Gonzaga is ready to reveal another side of her story.
Popularly known as “Ate Girl,” the dancer-turned-television personality takes center stage as the 2027 Ginebra San Miguel Calendar Girl, adding another remarkable milestone to a career defined by passion, perseverance, and the courage to embrace new opportunities.
More than a coveted title, this latest achievement puts the spotlight on a woman whose appeal goes beyond her television persona. Through Sulyap (Glimpse), the calendar’s captivating campaign theme, Ginebra San Miguel invites audiences to discover the many facets of Jackie—from the confident performer and adventurous traveler to the fun-loving personality and woman who appreciates life’s quieter moments.
Unveiled during a traditional harana-inspired media event at the Diamond Hotel Manila, Jackie’s appointment marks her entry into one of the country’s most recognizable brand traditions.
From dancer to television personality, the beloved “Ate Girl” embraces a new milestone, celebrating confidence, individuality, and the many sides of the modern Filipina.
There is more to Jackie Gonzaga than the infectious energy and charming personality audiences have come to love. Known affectionately as “Ate Girl,” the dancer-turned-television host is stepping into a new spotlight as the 2027 Ginebra San Miguel Calendar Girl, marking another exciting chapter in her journey in the entertainment industry.
Ginebra San Miguel Inc. (GSMI) officially unveiled Jackie as its newest Calendar Girl during a traditional harana-inspired media event at the Diamond Hotel Manila, with Sulyap (Glimpse) as its central theme. More than a celebration of beauty, the launch offered an intimate look into the woman behind the familiar television personality—her passions, aspirations, confidence, and individuality.
For Jackie, the opportunity was nothing short of a dream come true.
“It was like fantasy turned into reality,” she recalled upon learning that she had been chosen. “As any woman would, I view being on the cover of a calendar as very empowering.”
It is a milestone that carries special meaning for someone who has steadily built her career through hard work, perseverance, and a willingness to embrace new opportunities.
The Woman Behind ‘Ate Girl’
Since entering the entertainment industry in 2015, Jackie has grown from a dancer into one of television’s familiar and recognizable personalities. Her natural charm, candid humor, and vibrant presence have helped her establish a genuine connection with audiences.
But beyond the cameras and the cheerful personality is a woman with different interests and aspirations—someone who enjoys exploring new experiences, discovering places, expressing herself, and appreciating moments away from the spotlight.
That is precisely what Ginebra San Miguel hopes to capture through its 2027 campaign.
“Jackie has built a genuine connection with audiences by simply being herself. People know her for her infectious energy, natural charm, and vibrant personality on TV. But beyond the spotlight is a woman with many other passions, aspirations, and stories worth discovering,” said GSMI AVP for Marketing Ron Molina.
Through Sulyap, the brand celebrates the confidence of a modern Filipina who knows her worth, embraces her individuality, and is comfortable expressing who she truly is.
Six Glimpses, One Remarkable Woman
The 2027 Ginebra San Miguel calendar features six distinctive layouts, each offering a different perspective on Jackie’s personality and interests while highlighting brands from the GSMI portfolio.
For the flagship Ginebra San Miguel brand, Jackie returns to her dancing roots, showcasing her strength, grace, and confidence through striking dance-inspired poses. It is a tribute to the passion and discipline that helped shape her career.
The GSM Blue family brings out her playful and outgoing personality, capturing her vibrant energy in a lively party setting.
Her adventurous side takes center stage in the layouts featuring Primera Light Brandy and the company’s white spirits, reflecting her love for travel, discovering new destinations, and experiencing different cultures.
Meanwhile, the GSM Premium Gin layout offers a more intimate glimpse of Jackie—relaxed and enjoying a quiet moment in her personal space, away from the demands of show business.
Together, the six layouts tell a more complete story of Jackie: the energetic performer, the sociable television personality, the adventurous traveler, and the confident woman who also appreciates her private moments.
It is a refreshing reminder that a woman does not have to be defined by just one personality or role. She can be playful yet sophisticated, adventurous yet grounded, and confident while remaining authentic.
Becoming Part of an Iconic Tradition
Being named the Ginebra San Miguel Calendar Girl is more than just another career achievement. It means becoming part of a celebrated tradition that has recognized some of the country’s most admired women in entertainment.
Since 1988, the iconic calendar has featured beauty queens, actresses, models, and personalities whose influence extends beyond their physical appeal.
Jackie now joins an impressive roster that includes Marian Rivera, Anne Curtis, Solenn Heussaff, Pia Wurtzbach, Yassi Pressman, Julie Anne San Jose, and Sue Ramirez, among other celebrated personalities.
For Jackie, the experience is something she will always treasure.
“This is one experience that would really make a mark in my life,” she shared. “Not everyone is given the opportunity to do this, and I am one of the lucky few. And for that, I am extremely grateful.”
Her words reflect not only excitement but also appreciation for an opportunity that celebrates how far she has come.
A Celebration of Confidence and Authenticity
At its heart, Sulyap is about looking beyond first impressions. It invites audiences to discover the different sides of a woman who has become familiar to them through television but still has plenty of stories to tell.
For Ginebra San Miguel, Jackie embodies the spirit of today’s Filipina—independent, expressive, confident, and unafraid to pursue what makes her happy.
And perhaps that is what makes her selection particularly meaningful. Jackie is not simply stepping into the role of a calendar cover personality; she is celebrating the journey that brought her here.
From her beginnings as a dancer to becoming the much-loved “Ate Girl,” and now the newest face of one of the country’s most iconic calendars, Jackie Gonzaga proves that embracing who you are can open doors to exciting possibilities.
One glimpse may capture the moment, but it takes a whole story to discover the woman behind it.
Welcome to the spotlight, Jackie Gonzaga—the 2027 Ginebra San Miguel Calendar Girl!
