Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or micro-
entrepreneurs with its Sari-Sari Stories video series, the newest installment of which
features a special cameo from BINI’s Jhoanna. “The Witness” is a short film that tells a
tender, coming-of-age love story, one that unfolds across the years, shaped by change,
constancy, and the quiet presence of a sari-sari store owner who sees it all.
Jhoanna’s cameo adds an extra layer of warmth and relatability to the narrative,
underscoring the film’s message of appreciation for small business owners across the
country. Affirming the role sari-sari stores play in Filipinos’ everyday lives, Jhoanna
shared, “Importante na hindi mawala ang sari-sari store. Bukod sa pagiging very Pinoy,
ito pa rin ang pinaka-accessible sa maraming komunidad. Iba pa rin yung may
mapupuntahan kang malapit sa’yo.”
The latest Sari-Sari Story follows the budding romance between two childhood
sweethearts, their youthful ardor eventually evolving—through the years—into real
enduring love. The video depicts the highs and lows of their relationship, all from the
perspective of a humble sari-sari store owner who witnessed them all.
“The Witness” is a short film that tells a tender, coming-of-age love story.
Puregold senior marketing manager Ivy Hayagan-Piedad echoed Jhoanna’s sentiments,
saying, “Puregold has always been a proud ally of micro-entrepreneurs across the
country. Through Sari-Sari Stories, we continue to uphold the role sari-sari store owners
play in our everyday lives. In their communities, they bring people together by providing
convenience and access to daily essentials.”
Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or
micro-entrepreneurs with its Sari-Sari Stories video series.
“The Witness” rides on the momentum of earlier Sari-Sari Stories installments such as
“Ways” featuring SB19’s Stell, and “The Sign,” which included a cameo by Skusta Clee.
The series has collectively sparked conversations online and resonated with netizens,
Aling Puring members, and Puregold followers, reinforcing the remarkable part sari-sari
stores play in everyday Filipino life.
“The Witness” unfolds across the years, shaped by change, constancy, and
the quiet presence of a sari-sari store owner who sees it all.
As the series continues, audiences are spurred to watch for the next story, reflecting
how sari-sari stores have—over time—integrated themselves into people’s lives and
into the communities they serve.
Stay in the loop. Subscribe to the latest Sari-Sari Story follows the budding romance between two childhood
sweethearts.
Stay in the loop. Subscribe to the Puregold Channel on YouTube, like
@puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and
@puregoldph on TikTok for updates and behind-the-scenes content.
