Canon Marketing Philippines, Inc. kicked off 2026 with a celebration that was equal parts thanksgiving, inspiration, and creative ignition. Held on January 27, 2026, Canon’s annual Thanksgiving Celebration gathered media partners, brand ambassadors, and members of the professional creator community—not just to look back on shared milestones, but to confidently step into a new era of visual storytelling.
The highlight of the evening was the official launch of Canon PhotoMarathon 2026, a competition that has become a rite of passage for photographers and creators across the region.
A Legacy Built on Creativity Under Pressure
First launched in Singapore in 2003, the Canon PhotoMarathon has grown into a regional phenomenon spanning Malaysia, Indonesia, Vietnam, and the Philippines. Now on its 19th year locally, the PhotoMarathon continues to challenge participants to think fast, shoot smart, and tell powerful stories—all within a limited time and guided by surprise themes.
More than a contest, the PhotoMarathon has become a creative training ground where instincts are sharpened, voices are discovered, and everyday moments are transformed into meaningful visuals.
Expanding the Story: Video Takes Center Stage
For 2026, Canon is pushing creative boundaries further by shining a spotlight on its Video Category. This addition reflects how storytelling has evolved—where motion, sound, and narrative now work hand in hand with still imagery.
Whether it’s a fleeting human interaction, a personal journey, or a social story, creators are encouraged to express their vision not just through frames, but through movement and emotion.
Mark Your Calendar: April 18, 2026
The Canon PhotoMarathon 2026 will take place on April 18, 2026, at the BGC Amphitheater, Taguig City. The competition is open to a wide creative community—professionals, hybrid creators, camera club members, students, and photography enthusiasts. In a move that reinforces inclusivity, several categories are also open to non-Canon users, welcoming anyone with a passion for visual storytelling.
How to Join the PhotoMarathon
Joining is simple and fully digital:
- Download the Canon PH Delightful App from Google Play Store or Apple App Store
- Create an account
- Go to the Events tab and select the Canon PhotoMarathon banner
- Tap Register and wait for the confirmation prompt
Categories Worth Competing For
Participants can choose from three exciting categories, each with highly coveted prizes:
- Main Category (Photo)
Open to Canon users only
Prize: Canon EOS R6 Mark III with RF 24–105mm f/4–7.1 IS STM - Open Category (Photo)
Open to all camera brands
Prize: Canon EOS R8 with 24–50mm lens - Video Category
Open to all camera brands- Canon Prize Winner: Canon EOS R50 V
- Non-Canon Prize Winner: Canon PowerShot V1
Gearing Up Before the Big Day
To help creators prepare, Canon invites everyone to visit the Canon Booth at PhotoWorld Asia 2026, happening from January 29 to February 1. Attendees can enjoy exclusive deals and freebies worth up to ₱20,000 on select Canon camera products—perfect for those looking to upgrade or start their creative journey.
Leading up to April, Canon will also roll out photowalks, school tours, and regional tours from February to March 2026. These activities are free and open to all digital camera users, designed to engage photographers of every skill level while fostering community and shared learning.
More Than a Brand, A Creative Partner
Canon’s presence in the Philippines goes beyond products. Guided by its Kyosei philosophy—living and working together for the common good—Canon continues to enrich personal and professional lives through innovation, sustainability, and responsible corporate citizenship.
With offices across the archipelago, a strong service network, and multiple awards recognizing customer excellence, Canon Marketing Philippines reaffirms its commitment not only to imaging excellence, but also to a greener and more inclusive future.
As Canon PhotoMarathon 2026 begins its countdown, one thing is clear: this is not just a competition. It’s a movement—where gratitude fuels creativity, and every click or clip becomes a new beginning.
For updates and upcoming PhotoMarathon activities, follow Canon Philippines on Facebook.
