A new regional alliance set to redefine communication excellence across Southeast Asia
COMCO Mundo, one of the Philippines’ most awarded communications groups, officially launched today the Southeast Asia Communications Agencies Network (SEACAN)—a major milestone in strengthening the region’s collaborative landscape in public relations, digital marketing, and integrated communications.
A new force in communications has emerged in the region with the launch of the new
Southeast Asia Communications Agencies Network Alliance (SEA CAN Alliance) by
COMCO Mundo, a network of independent communications agencies united by a shared
vision to create insightful, meaningful, and impactful initiatives through seamless regional
integration, local expertise in each market, industry best practices, and agility for the
changing landscape in business and related sectors.
SEA CAN Alliance by COMCO Mundo brings together pioneering agencies from across the
region, Agrakom PR from Indonesia led by its Managing Director, Ms. Hana Budiono; Ink PR
from Malaysia led by its Managing Director, Mr. Manimaran Ambalaghan; COMCO
Southeast Asia – Pilipinas led by its Vice President for Business Operations and Managing
Director / Partner, Ms. Rachel Syfargo; COMCO Southeast Asia – Singapore led by its
Managing Director and Business Administrator / Partner, Ms. Ampy Corpus; 2COMMU from
Thailand led by its Managing Director, Ms. Sineenart Sinchai; and Chi Communications from
Vietnam led by its Managing Director / Founder, Ms. Lai Thuy Chi. Overall, the SEA CAN
Alliance by COMCO Mundo is spearheaded by COMCO Mundo League of Enterprises’
Interregional President and Group Chief Executive Director / Partner & Co-Founder, Mr.
Ferdinand L. Bondoy.
“With SEA CAN Alliance, we are building more than just a network, we are creating an
ecosystem that connects local expertise with regional synergy, reinforcing excellence in the
communications industry,” said Mr. Bondoy, who is also the Lead Convener of SEA CAN
Alliance by COMCO Mundo. “Our goal is to empower independent agencies to grow
together, share strengths, and deliver world-class communication campaigns rooted in
authentic Southeast Asian perspectives.”
SEACAN brings together like-minded communications, PR, and creative agencies from across Southeast Asia to form a powerful alliance designed to elevate regional standards, empower cross-border campaigns, and champion multicultural storytelling.
Through this alliance, SEA CAN Alliance by COMCO Mundo enables its members to
leverage local insights and strengths while thoroughly collaborating across borders to deliver
communication strategies that drive meaningful connections and measurable impact across
Southeast Asia and beyond.
“In today’s interconnected Southeast Asia, no agency can operate in isolation,” said Ms.
Budiono, Managing Director of Agrakom PR. “Through SEA CAN Alliance, we can help our
clients tap regional opportunities while delivering PR campaigns efficiently across borders.
Beyond business, it is also important for the alliance to champion causes like diversity,
inclusion, sustainability, and climate change, leveraging our deep understanding of each
country to make a meaningful impact in the region.”
During the launch, COMCO Mundo shared that the network was created to address the growing demand for interconnected strategies in a highly globalized and digitally driven market. SEACAN aims to become a central hub for knowledge exchange, strategic collaboration, and talent development among partner agencies.
Southeast Asia’s communications and marketing landscape is rapidly evolving, driven by
digital transformation, cultural convergence, and a growing need for human-centered
storytelling. SEA CAN Alliance was born out of this dynamic environment, providing a
strategic framework for cross-border collaboration, where each member contributes its
unique market expertise to help brands and organizations navigate complex audiences and
cultural nuances.
“Joining SEA CAN Alliance means expanding our opportunities to help brands, the people,
and the community grow through meaningful communications,” said Ms. Sinchai, Managing
Director of 2COMMU. “It elevates our purpose and potential, allowing us to empower our
clients who aim to make an impact at a regional level. Beyond the work we accomplish
together, we are equally excited to foster long-lasting friendships with our partners who
share both great minds and good hearts.”
By connecting the creative and strategic forces of its member agencies, SEA CAN Alliance
by COMCO Mundo enables brands to scale their campaigns regionally with seamless
coordination, cultural fluency, and a deep understanding of Southeast Asia’s diversity, from
the bustling markets of Bangkok and Jakarta, to the creative centers of Ho Chi Minh City and
Kuala Lumpur, and the innovation hubs of Singapore and Manila.
“Singapore serves as a key regional hub, and SEA CAN Alliance unites strategic excellence
with creativity,” said Ms. Corpus, Managing Director & Business Administrator / Partner of
COMCO Southeast Asia – Singapore. “Through this collaboration, we can deliver campaigns
that are culturally fluent, strategically strong, and impactful across Southeast Asia, helping
our clients scale seamlessly across markets.”
Beyond building business and creative collaborations, SEA CAN Alliance by COMCO Mundo
also advances its regional advocacy through One Southeast Asia, a communications
initiative that aims to champion regional identity, environmental sustainability, and youth
engagement. Initially, through the collaboration of media partners, influencers, content
creators, and other storytellers, One Southeast Asia amplifies stories that inspire unity,
shared purpose, and a deeper appreciation for the region’s collective identity, environmental
resources, and empowered youth.
“ASEAN faces pressing social and environmental issues, from climate change to inequality,”
said Ms. Lai, Managing Director and Founder of Chi Communications. “By championing
these causes, SEA CAN Alliance can help the industry lead meaningful change while setting
the standard as pioneers in addressing these challenges across the region.”
This advocacy underscores SEA CAN Alliance by COMCO Mundo’s mission to not only
elevate communications in the industry but also to contribute meaningfully to addressing
issues and concerns in the region.
Through SEACAN, brands and organizations can access unified regional expertise while tapping into local cultural insights in each participating country. The network also promises to open greater opportunities for emerging talents, SMEs, and institutions navigating the diverse Southeast Asian market.
“By raising awareness on issues like environmental sustainability, economic development,
and social equity, the alliance can influence policy, mobilize resources, and bring
stakeholders together,” said Mr. Ambalaghan, Managing Director of Ink PR. “Supporting
these causes also strengthens our credibility, attracts like-minded partners, and fosters trust,
innovation, and collaboration for more resilient communities.”
As the communications landscape continues to evolve, SEA CAN Alliance by COMCO
Mundo stands as a testament to the power of synergy among independent players, proving
that with collaboration, creativity, and shared purpose, agencies can make Southeast Asian
stories resonate across the world.
“Collaboration across COMCO offices allows local creativity to contribute to regional
campaigns,” said Ms. Syfargo, Vice President for Business Operations and Managing
Director / Partner of COMCO Southeast Asia – Pilipinas. “By combining local insights with
cross-border expertise, we help brands connect authentically with Southeast Asian
audiences while creating meaningful impact across the region.”
To learn more about SEA CAN Alliance by COMCO Mundo, visit
https://comcomundo.com/sea-can-alliance-by-comcomundo/ or email
secretariat@seacanalliance.com for inquiries.
As COMCO Mundo leads this pioneering effort, SEACAN is poised to shape a new era of communication excellence—one where regional cooperation, innovation, and storytelling work hand in hand to build stronger connections across Southeast Asia.
