A new era of home entertainment has officially arrived as Haier Philippines, in strategic partnership with Abenson, unveiled the Haier Mini LED TV at a dynamic launch event held at the Abenson Quezon Avenue Flagship Store. With the theme “Where Color Meets Innovation,” the event celebrated the merging of groundbreaking technology and the evolving digital lifestyle of modern Filipino households.
A Launch to Remember
Hosted by charismatic media personalities Aiyana Perlas and Noel Blanco, the event welcomed guests with vibrant energy and a promise of tech-forward entertainment. In her opening remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, highlighted the brand’s vision: “We’re not just unveiling a new television—we’re presenting a smarter way of living.”
Echoing this message, Ms. Apple Ma, Marketing Head of Abenson, emphasized the significance of the launch, stating, “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms.” Abenson, as the exclusive launch partner, reaffirmed its commitment to providing Filipino families with next-level home entertainment options.
Next-Gen TV, Reimagined
The afternoon’s biggest moment came with the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, alongside Ms. Joy De Leon from Abenson. As the screen came to life, the crowd was awestruck by its vivid color, ultra-sharp contrast, and smart responsiveness—all powered by True Color Pro technology and AI integration.
Haier Product Manager Mr. Jayden delivered an insightful presentation that dove deep into the Mini LED TV’s premium features:
- 4K HDR Resolution
- Dolby Vision & Dolby Atmos for cinematic visuals and sound
- Game Mode Pro for lag-free, responsive gameplay
- Voice-activated AI controls for smarter home integration
Designed for both performance and elegance, the new TV is not just a viewing device—it’s a digital lifestyle centerpiece.
A Star-Studded Showcase
Celebrity guests added flair and credibility to the event. Music icon Chito Miranda, gaming sensation Cherizawa, and lifestyle influencer Shanaia Gomez each shared personal takes on how the Haier Mini LED TV fits seamlessly into their entertainment routines. From immersive gaming to stunning music visuals and smart connectivity, the product won applause for both function and form.
Renowned tech reviewer Peter of GizGuide further validated the hype with a detailed review. Praising its mini LED backlighting, AI-powered user interface, and cinema-grade quality, he called it “a strong contender in the premium TV space… not just a screen, but a smart digital hub.”
Innovation Meets Experience
Beyond the product showcase, the launch included a live violin performance, raffle draws, and an interactive demo zone, where attendees could test the Mini LED TV’s features firsthand. Media guests were also given an exclusive opportunity to engage with Haier executives during a post-event press segment.
Haier’s Commitment to Smarter Living
In his closing message, Mr. Xuhong Yan emphasized Haier’s long-term dedication to innovation: “This launch is just the beginning. We are building a smarter, brighter future—one home at a time.”
The Haier Mini LED TV is now available at Abenson stores nationwide and online, promising a revolutionary viewing experience with superior color accuracy, 4K ultra clarity, and AI-enhanced smart capabilities. It’s the ultimate upgrade for every Filipino home.
Where to Buy:
🛒 Visit your nearest Abenson store or shop online to experience the future of entertainment today.
