In today’s fast-paced world, many people spend hours researching the next smartphone, television, or kitchen appliance for their homes. But when it comes to one of the most important parts of daily living—the bed—the decision is often rushed. Ironically, this is where we spend nearly a third of our lives.
Recognizing this, leading Filipino mattress brand Uratex is encouraging people to rethink how they approach rest. In celebration of World Sleep Day, the company brought its meaningful campaign, “8-Hour Movement: A Wake-Up Call for Better Sleep,” to AbensonHOME at Waltermart Makati—sparking conversations about the power of restorative sleep.
A Wake-Up Call for Better Sleep
Held on March 14, 2026, the retail space was transformed into an interactive learning hub where guests explored the science of sleep and discovered how the right mattress can significantly improve nightly rest.
The initiative highlighted a simple but often overlooked truth: a good mattress is essential for overall well-being. By placing the event inside one of the country’s trusted home appliance retailers, Uratex aimed to remind Filipinos that upgrading their homes should also include upgrading their sleep.
“Sleep is one of the most important pillars of health, yet it’s rarely discussed when people think about improving their homes,” shared Christian Cheng, Category Manager of Uratex. “With the 8-Hour Movement, we hope to show how the right mattress can help people achieve deeper, more restorative sleep.”
For AbensonHOME, the collaboration reflects its commitment to improving everyday living through thoughtful home essentials.
“At AbensonHOME, we’ve always focused on helping customers find products that make daily life better,” said Ms. Pearl Perlada, Senior Marketing Manager. “Partnering with Uratex allows us to highlight that sleep is just as important as any appliance in the home.”
Expert Advice and Celebrity Guests
The afternoon event was hosted by Filipino comedian and TV personality Betong Sumaya, who kept the program lively and engaging. Among the special guests was Charlie Fleming, who joined discussions about maintaining healthy sleep habits despite a busy lifestyle.
A major highlight of the program was an expert talk by Dr. Reinzi Bautista, a physician from the Philippine Society of Sleep Medicine. His talk explored the science behind the 8-Hour Movement, emphasizing the importance of consistent sleep schedules and a supportive sleep environment for overall health.
Guests also participated in interactive activities and discussions with influencers and key opinion leaders, who shared practical tips for maintaining better sleep routines in the middle of demanding schedules.
Experiencing Better Sleep Firsthan
Beyond the talks and discussions, visitors had the opportunity to test and explore Uratex mattresses, experiencing firsthand how proper support and comfort can influence sleep quality.
Throughout the month, shoppers visiting Abenson Waltermart Makati can continue exploring the Uratex display and learn how choosing the right mattress can help transform nightly rest into a truly restorative experience.
For Uratex, the campaign is part of its long-standing mission of helping Filipinos live healthier lives.
“Better days begin with better nights,” Cheng emphasized. “By bringing the 8-Hour Movement to places where people make decisions about their homes, we hope to remind everyone that sleep deserves the same attention as any other essential.”
Join the 8-Hour Movement
Through its collaboration with AbensonHOME, Uratex continues to bring the conversation about better sleep closer to Filipino households—one mattress, one habit, and one better night’s rest at a time.
Be part of the movement and discover how better sleep can transform your everyday life.
Visit your nearest AbensonHOME store or shop online at:
https://home.abenson.com/
Follow Uratex Philippines on social media for more updates:
- Instagram: @uratex_ph
- TikTok: @uratexphilippines
- Facebook: Uratex Philippines
