There are product launches — and then there are moments that define a new era.
On February 28, 2026, at 3:30 PM, the spotlight turns to the Music Hall, SM Mall of Asia, for “Everyday with Galaxy AI,” a consumer launch event that promises to transform how we experience daily life.
This is where innovation stops being futuristic — and starts becoming personal.
The New Galaxy S Series: Intelligence That Works for You
The arrival of the latest Galaxy S series marks a powerful shift in how we interact with our devices. No longer just smartphones, these new Galaxy models are designed to function as intuitive life companions — powered by Galaxy AI that blends seamlessly into your routine.
Think less tapping, more doing.
Less searching, more creating.
Less effort, more impact.
From enhanced productivity tools to smarter photo capabilities and AI that anticipates your needs, the new Galaxy S series is built for the modern multitasker — whether you’re running a business, building your brand, or capturing everyday moments that matter.
Galaxy AI doesn’t interrupt your life. It flows with it.
Where Glamour Meets Groundbreaking Tech
Elevating the experience is global Filipina icon Catriona Gray, whose presence adds elegance and empowerment to the celebration. Known for her intelligence and poise, Catriona perfectly represents the confidence that comes with having technology that truly works for you.
Her appearance signals that this isn’t just about specs and features — it’s about lifestyle.
A Soundtrack for the Future
Adding rhythm to the revolution is OPM favorite Over October. With their soulful sound and heartfelt lyrics, the band will bring emotional depth to an afternoon centered on connection — the very essence of Galaxy AI.
Because technology may power the experience, but music makes it unforgettable.
More Than a Launch — It’s a Movement
The “Everyday with Galaxy AI” event is set to gather tech enthusiasts, content creators, entrepreneurs, and trendsetters under one roof. Guests can expect immersive product demos, interactive spaces, and a first-hand look at how AI is redefining convenience, creativity, and communication.
It’s not about adding complexity.
It’s about simplifying life beautifully.
While enjoying their brews at the Galaxy AI Café, the community discovered how Galaxy AI
keeps life organized and secure—featuring Now Nudge which offers new intuitive ways to get
you through your day and the new Privacy Display, which ensures sensitive information remains
for your eyes only.
Everyone got a hands-on look at the Creative Studio AI features, which allow users to unleash a
better eye for photography. Fans explored how to refine their shots with Generative Edit and
Photo Assist, showing how easy it is to smooth out every photo with just a few taps. Beyond
editing, the Nightography Experience Zone invited everyone to test the Nightography Video and
Super Steady to capture cinematic content amidst dark settings and vibrant neon lights.
In the Life in Hi-Fi zone, visitors got their first hands-on experience with the Galaxy Buds4 and
Buds4 Pro series, leaving many impressed by the premium design and how it feels both sleek
and secure for all-day wear. With Galaxy AI integration, users tested the Adaptive Controls,
navigating their music and calls with a simple nod or headshake. Combined with Live Translate and Ambient Sound, the Galaxy Buds4 Series proved to be the ultimate companion for an immersive, uninterrupted audio experience.
At the Unbeatable Gaming Zone, gamers felt the sheer speed of the Snapdragon® 8 Elite Gen
5 on the Galaxy S26 Ultra and the Exynos 2600 on the Galaxy S26 and S26+, experiencing
smooth visuals and zero lag, all while the new thermal architecture kept the devices cool under
pressure.
The excitement reached the Pre-order Now zone. For those who went all-in on the Galaxy S26
Series, the rewards were truly epic. Beyond exclusive on-site promos and flexible payment
plans, the event concluded with the announcement of the grand raffle winners. One lucky
winner took home a brand-new BYD Seal 5 DM-i, while others secured their spots at the highly
anticipated SEVENTEEN concert on March 21 when they pre-order in select stores. It was the
perfect “double win”—an upgraded lifestyle paired with a once-in-a-lifetime experience.
Samsung is also set to bring this experience to other locations soon! Visit the ‘Everyday with
Galaxy AI’ in Pampanga from March 7 to 8 at SM City Clark and in Cebu from March 14 to 15 at
SM Seaside Cebu for more exciting pre-order deals.
The Samsung Galaxy S26 Series is available for pre-order until March 18 through
samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee,
Abenson.com, and MemoXpress Online.
Pre-order now to instantly double your storage, a value of up to ₱14,000. Take advantage of
incredible savings up to 18% and enjoy 0% installment plans for up to 36 months with major
bank partners like UnionBank, BDO, BPI, Metrobank, HSBC, and PNB. Plus, find up to 14% off
with 0% installment up to 24 months through Eastwest, Security Bank, HSBC, and Chinabank at
authorized stores. Online shoppers can also grab up to 18% savings on cash price offers at
Samsung.com until March 8, Abenson.com, Lazada, and Shopee.**
No credit card? With Samsung Finance+, you can save up to ₱15,000 with 0% processing fee
and 0% installment for up to 24 months,* or choose Home Credit for a 36-month plan at a super
low 1% add-on rate per month. For ultimate peace of mind, Samsung Care+ is offering 25% off
on 2-year unlimited repair coverage for accidental and liquid damage, and replacements
worldwide.
To find out more about the Galaxy S26 Series and Buds4 Series, visit:
● Galaxy S26 Ultra https://www.samsung.com/ph/smartphones/galaxy-s26-
ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26+ https://www.samsung.com/ph/smartphones/galaxy-s26-
ultra/buy/?modelCode=SM-S948BZVCPHL
● Galaxy S26 https://www.samsung.com/ph/smartphones/galaxy-
s26/buy/?modelCode=SM-S942BZDQPHL
● Galaxy Buds4 Pro https://www.samsung.com/ph/audio-sound/galaxy-buds4-
pro/buy/?modelCode=SM-R640NZDAASA● Galaxy Buds4: https://www.samsung.com/ph/audio-sound/galaxy-buds4-
pro/buy/?modelCode=SM-R540NZKAASA
For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit
https://www.samsung.com/ph/
It’s about bringing the future into your everyday.
And on February 28 at MOA, that future begins.
